WEBSITE OPTIONS

Which Website Package is Right for your Functional Medicine Practice?

Packages designed to get your functional or integrative health practice online and ready to secure your next client.

For all 3 packages, you get the same beautiful, strategic, patient-ready website. The difference is how quickly you want to grow and how hands-on you want to be.

(Best when viewed side-by-side on desktop for easy comparison)

PREMIUM NEW WEBSITE PACKAGE

THRIVE

Perfect for you if: You have an existing brand and are ready for real growth. 100% done for you. All you need to do is provide feedback on 2 calls.

Includes:

  1. Deep Dive Kick-Off Session

    • Before we build, we talk. We’ll spend 90-mins digging into your practice together (messaging, ideal patient, services, design preferences, etc.)

  2. Consulting & Feedback

    • Save hours of emailing with 3 × 1-hour real-time feedback with zooms where we discuss your design & copywriting.

  3. Branding

    • Completely transform your visual presence online. Get a high-end custom logo, colors, & imagery to wow visitors.

  4. Design

    • A modern, professional, eye-catching website design as impressive as you are, with high-converting elements built in.

      • Home

      • About

      • Services/Offerings

      • Individual Service pg (3 included)

      • Blog - Completely set up and ready for you to start sharing your expertise (plus 1 blog postwritten for you)

      • FAQs

      • Booking / Contact

  5. Messaging & Copywriting

    • Ensure your messaging is clear & attracts your dream patients. All pages listed above will be written for you.

  6. Basic SEO/AIO Setup for Google/ChatGPT

    • Ensure people can find you where they’re searching for your practice. Advanced SEO/AI Search Setup is an add-on below.

  7. Mobile Ready

    • At least 50% of your visitors will go to your site from their phones. You’ll be prepared.

  8. Go Live & Get 1:1 Training & Tutorials

    • Trust that your new site goes live smoothly & works the way it’s supposed to. We build it, launch it, then train you how to update it with a short video tutorial (plus, a live Zoom 1:1 training). Then, the site is 100% yours!.

  9. Quality Assurance

    • 6 months of quality assurance

    • 1 check-in call 3 months post-site launch to help you answer any questions

  10. Upgrade Your LinkedIn Profile & Invite People to Work With You

  • A LinkedIn profile banner and in-stream post to match your new website, with recommended copy to invite people in your network to work with you.

TIMING & INVESTMENT

  • Launch your site in just 5 weeks

  • Investment: $9K‍ (payment plans are available starting at just $1.6K/month)

MID-LEVEL NEW WEBSITE PACKAGE

GROW

Perfect for you if: You have an existing brand and are ready to level up. 85% done for you, with expert guidance, outlines, & how-tos for the rest.

Includes:

  1. Deep Dive Kick-Off Session

    • Before we build, we talk. We’ll spend 60-mins digging into your practice together (messaging, ideal patient, services, design preferences, etc.)

  2. Consulting & Feedback

    • Save hours of emailing with 3 × 45-min real-time feedback zooms where we discuss your design & copywriting.

  3. Branding

    • Send us examples of brands you love, and we’ll create a visually-engaging site (text-based logo, colors, & imagery).

  4. Design

    • A modern, professional, eye-catching website design as impressive as you are, with high-converting elements built in.

      • Home

      • About

      • Services/Offerings

      • Individual Service pg (1 included)

      • Blog - Completely set up and ready for you to start sharing your expertise (plus 1 blog post written for you)

      • FAQs

      • Booking / Contact

  5. Messaging & Copywriting

    • Ensure your messaging is clear & attracts your dream patients. All pageslisted above will be written for you.

  6. Basic SEO/AIO Setup for Google/ChatGPT

    • Ensure people can find you where they’re searching for your practice. Advanced SEO/AI Search Setup is an add-on below.

  7. Mobile Ready

    • At least 50% of your visitors will go to your site from their phones. You’ll be prepared.

  8. Go Live & Get Training Tutorials

    • Trust that your new site goes live smoothly & works the way it’s supposed to. We build it, launch it, then train you how to update it with a short video tutorial (plus, a live Zoom 1:1 training). . Then, the site is 100% yours!

  9. Quality Assurance

    • 3 months of quality assurance

    • 1 Check-in call 3 months after site launch to ask any questions

  10. Upgrade Your LinkedIn Profile & Invite People to Work With You

    • Video instructions on how to create a banner and in-stream post graphic in Canva so you can update your LinkedIn profile to match your site and share your site with your network.

TIMING & INVESTMENT

  • Launch your site in just 4 weeks

  • Investment: $6.5K‍ (payment plans are available starting at just $1.18K/month)

STARTER NEW WEBSITE PACKAGE

ESSENTIAL

Perfect for you if: You’re a newer business owner and ready to go pro. 75% done for you with expert guidance, outlines, & how-tos for the rest.

Includes:

  1. Deep Dive Kick-Off Session

    • Before we build, we talk. You complete a questionnaire about your practice, ideal patient, & services. We’ll review it on a 30-min call.

  2. Consulting & Feedback

    • Save hours of emailing with a 2 × 30-min real-time feedback zooms where we discuss your design & copywriting.

  3. Branding

    • Send us your existing logo and we’ll create a visually-engaging website with colors and imagery to match.

  4. Design

    • A modern, professional, eye-catching website design as impressive as you are, with high-converting elements built in.

      • Home

      • About

      • Services/Offerings

      • Individual Service pg (template + copy outline for you to write)

      • Blog - We’ll show you how to add a blog to your site in a quick video training.

      • FAQs

      • Booking / Contact

  5. Messaging & Copywriting

    • Ensure your messaging is clear & attracts your dream patients with a detailed outline for all pages for to write your own copy

  6. Basic SEO/AIO Setup for Google/ChatGPT

    • Ensure people can find you where they’re searching for your practice. Advanced SEO/AI Search Setup is an add-on below.

  7. Mobile Ready

    • At least 50% of your visitors will go to your site from their phones. You’ll be prepared.

  8. Go Live & Get Training Tutorials

    • Trust that your new site goes live smoothly & works the way it’s supposed to. We build it, launch it, then train you how to update it with a short video tutorial (plus, a live Zoom 1:1 training). Then, the site is 100% yours!

  9. Quality Assurance

    • 1 month of quality assurance

    • 1 Check-in call 3 months after site launch to ask any questions

  10. Upgrade Your LinkedIn Profile & Invite People to Work With You

    • Video instructions on how to create a banner and post graphic in Canva to update your design to match your website

TIMING & INVESTMENT

  • Launch your site in just 3 weeks

  • Investment: $4K (payment plans are available starting at just $675/month)

OPTIONAL ADD-ON TO ANY PACKAGE:

ADVANCED SEO & AI SEARCH STRATEGY

Search is changing fast (on Google, AI platforms like ChatGPT, Perplexity, and Claude, and everywhere people look for people like you). Ensure your practice shows up where and when it matters, and turns that visibility into booked appointments.

Includes:

  • Patient keyword & search intent research

  • Competitor analysis (see where you can outperform others in your specialty)

  • AI search visibility strategy

  • Recommendations for headlines, keywords, and key phrases for you to add to your site to help you rank

  • Blog & FAQ content ideas based on questions your patients are already searching

  • Key findings report (plain-language breakdown of what the data means for your practice/business)

  • Google Search Console

  • Google Analytics Setup

  • Google Business Profile setup

DETAILS

  • Investment: $750

  • Timing: Add 1 wk to package timing listed in the packages above

Not ready to commit to a website package yet?

Start with the Practice Growth Blueprint

A workbook titled "Practice Growth Blueprint" with a green leaf design on the cover, placed alongside a business planning worksheet with questions about business details and goals.

We believe in strategy first so we’re not throwing spaghetti against the wall. This is a strategic deep-dive into your specific practice, clients, and goals, so we can create a 360 plan that works for you (websites, SEO, AI Search, Blogs, Newsletters, LinkedIn) that works for your practice.

3 Simple Steps. Tons of Insights. 1 Clear Direction.

  1. Complete our detailed workbook (approx. 1 hr) with questions about your business, clients, services, and operations. This alone is eye-opening!

  2. Book a 90-min strategy session with us to review it.

  3. I build your custom growth blueprint with clear direction for your messaging, designs, website, SEO/GEO (show up where people are searching for people like you, blogs, and social media, step by step and organized with a manageable cadence.

If you move forward with a website, this investment applies to your package. If not, the blueprint is yours to keep.

FAQs

1. What platform will my website be built on?

Squarespace is our-go to platform because it’s user-friendly and easier for our clients to update as their practices grow. Plus, you won’t need to spend $500-$1K/yr in maintenance fees.

2. Do I need to write my own website copy or do you include that?

Only if you want to. It's included in some packages, but if you'd rather write your own, we've got you covered with page-by-page, section-by-section outlines to give you a strong starting point.

3. Can I add more pages later?

Absolutely. The site we create is a strong structure from which you can expand as much as you want to.

4. Will my website be optimized for Google, ChatGPT, and Claude?

Every website package includes basic SEO and AI search setup to help your site show up on Google & AI. Placement is not guaranteed. Advanced SEO & AI Search Optimization is an add-on service that will pay off over time, but is well worth the investment if you’re playing the long game

5. How does payment work and what does it include?

We request 50% to start + 50% 30 days later. We complete the majority of your site in the first 2 weeks. If you need a 4- or 6-month payment plan, just ask.

5. Do I own my website when it’s complete?

Yes. It’s 100% yours. No long-term commitment or fees with Up Designs.

Kind words from our clients

  • A smiling man with short brown hair wearing a gray button-up shirt outdoors with a modern building in the background.

    “We’re very pleased with our fantastic new website and logo. We appreciated Kate's attentiveness and commitment towards providing us with outstanding work. She was a delight to work with!”

    - Woytek Bartkowski, CTO of Diadem Biotherapeutics

    *Our site helped them raise investor funding

  • Testimonial for Kate Newnham at Up Designs for BHRC Fertility

    “I smile every time I look at my website. I already got 6 compliments on it today! I love the colors, message, layout, everything!"

    - Dr. Lina Akopians, Award-winning Fertility Doctor & Founder of Beverly Hills Reproductive Center

    *Their website helped launch a new fertility clinic

  • Top view of five doctors and medical staff having a meeting around a white conference table with laptops, tablets, bottles, and a stethoscope.

    “We had an incredibly positive experience working with Kate, and still work with her 2 years later. She completely captured the look, feel, and tone of what we wanted our business to portray. We could not be more pleased with the results.”

    - Kelly Krulisky, Managing Partner, Eclipse Insights

    *Their website helped them grow quickly, then merge with Huron, a $1.4B healthcare consulting company

  • A smiling man with a beard and shaved head, wearing a dark suit jacket and light blue dress shirt, standing inside a modern building with large glass windows and an outdoor view in the background.

    The work you have done for us has been invaluable! You ladies are really a class act and I hope we work together sometime in the future.

    Chris Yancy, Executive Director, JIFF Youth

  • Group of diverse professionals, some wearing CSG Advisors t-shirts, standing together indoors in front of large windows with city skyscrapers outside.

    "Kate and her team were fantastic! They brought great strategy and creativity and were also incredibly easy to work with. Highly recommend!"

    - Nicole Graham, Co-CEO of CSG Advisors

Your website is the front door to your business online.

If it doesn’t reflect your business in a clear, results-oriented, credible health professional that patients can trust to fix their #1 problem, you could be driving people away unknowingly.