WEBSITE OPTIONS
Which Website Package is Right for your Functional Medicine Practice?
Packages designed to get your functional or integrative health practice online and ready to secure your next client.
For all 3 packages, you get the same beautiful, strategic, patient-ready website. The difference is how quickly you want to grow and how hands-on you want to be.
(Best when viewed side-by-side on desktop for easy comparison)
PREMIUM NEW WEBSITE PACKAGE
THRIVE
Perfect for you if: You have an existing brand and are ready for real growth. 100% done for you. All you need to do is provide your feedback on 2 calls.
Includes:
Deep Dive Kick-Off Session
Before we build, we talk. We’ll spend 90-mins digging into your practice together (messaging, ideal patient, services, design preferences, etc.)
Consulting & Feedback
Save hours of emailing with 3 × 1-hour real-time feedback with zooms where we discuss your design & copywriting.
Branding
Completely transform your visual presence online. Get a high-end custom logo, colors, and imagery to surprise and delight visitors.
Design
A modern, professional, eye-catching website design as impressive as you are, with all the high-converting elements built in.
Fully done for you pgs:
Home
About
Services overview
1 Solo Service pg
Blog setup (plus 1 SEO and AIO/GEO optimized post written and added to your website)
Booking
Contact
Messaging & Copywriting
Ensure your messaging is clear & attracts your dream patients. All fully done-for-you pages above are written for you.
Blog
Regular blog posting shows thought leadership + increases your site’s SEO & GEO (AI Search) ranking. We’ll write the 1st blog for you to use as a framework for future blog posts.
Get Found on Google & AI
Ensure people can find you when and where they’re searching for someone like you with basic SEO & AI Search setup. Advanced SEO/AI Search Setup add-on service is below.
Go Live & Get Training
Trust that your new site goes live smoothly & works the way it’s supposed to. We build it, launch it, then train you how to update it. Then, the site is 100% yours!
Mobile Ready
At least 50% of your visitors will go to your site from their phones. You’ll be prepared.
Quality Assurance
6 months of quality assurance and a short video on how to update your new website.
Promote your New Site on LinkedIn
Get a LinkedIn banner to match your new website, plus a LinkedIn post (writing + design) to announce your new website and get clients.
Update your LinkedIn business page to match your website
TIMING & INVESTMENT
Launch your site in 5 weeks
Investment: $9K
MID-LEVEL NEW WEBSITE PACKAGE
GROW
Perfect for you if: You have an existing brand and are ready to level up. 85% done for you, with expert guidance, outlines, & how-tos for the rest.
Includes:
Deep Dive Kick-Off Session
Before we build, we talk. We’ll spend 60-mins digging into your practice together (messaging, ideal patient, services, design preferences, etc.)
Consulting & Feedback
Save hours of emailing with 3 × 45-min real-time feedback zooms where we discuss your design & copywriting.
Branding
Send us examples of brands you love, and we’ll create a visually-engaging website (text-based logos, colors, and imagery).
Design
A modern, professional, eye-catching website design as impressive as you are, with all the high-converting elements built in.
Fully done for you pgs:
Home
About
Services overview
Solo Service pg
Blog setup (plus 1 SEO and AIO/GEO optimized post written and added to your website)
Booking
Contact
We’ll show you how:
1 Solo Service pg (including outline)
Messaging & Copywriting
Ensure your messaging is clear & attracts your dream patients. All fully done-for-you pages above are written for you.
Blog
Regular blog posting shows thought leadership + increases your site’s SEO & GEO (AI Search) ranking. We’ll write the 1st blog for you to use as a framework for future blog posts.
Get Found on Google & AI
Ensure people can find you when and where they’re searching for someone like you with basic SEO & AI Search setup. Advanced SEO/AI Search Setup add-on service is below.
Go Live & Get Training
Trust that your new site goes live smoothly & works the way it’s supposed to. We build it, launch it, then train you how to update it. Then, the site is 100% yours!
Mobile Ready
At least 50% of your visitors will go to your site from their phones. You’ll be prepared.
Quality Assurance
3 months of quality assurance and a short video on how to update your new website.
Promote your New Site on LinkedIn
Get a LinkedIn banner to match your new website, plus a LinkedIn post (writing + design) to announce your new website. You add it to your page + schedule the post
TIMING & INVESTMENT
Launch your site in 4 weeks
Investment: $6.5K
STARTER NEW WEBSITE PACKAGE
ESSENTIAL
Perfect for you if: You’re a newer business owner and ready to go pro. 75% done for you with expert guidance, outlines, & how-tos for the rest.
Includes:
Deep Dive Kick-Off Session
Before we build, we talk. You complete a questionnaire about your practice, ideal patient, & services. We’ll review it on a 30-min call.
Consulting & Feedback
Save hours of emailing with a 2 × 30-min real-time feedback zooms where we discuss your design & copywriting.
Branding
Send us your existing logo and we’ll create a visually-engaging website with colors and imagery to match.
Design
A modern, professional, eye-catching website design as impressive as you are, with all the high-converting elements built in.
Fully done for you pgs:
Home
About
Services overview
Solo Service pg
Blog setup (plus 1 SEO and AIO/GEO optimized post written and added to your website)
Booking
Contact
We’ll show you how:
Blog Setup (includes topics)
Solo Service pgs (includes outline)
Messaging & Copywriting
Ensure your messaging is clear & attracts your dream patients with our easy-to-follow page and section-level outline
Blog
Regular blog posting shows thought leadership + increases your site’s SEO & GEO (AI Search) ranking. We’ll write the 1st blog for you to use as a framework for future blog posts.
Get Found on Google & AI
Ensure people can find you when and where they’re searching for someone like you with basic SEO & AI Search setup. Advanced SEO/AI Search Setup add-on service is below.
Go Live & Get Training
Trust that your new site goes live smoothly & works the way it’s supposed to. We build it, launch it, then train you how to update it. Then, the site is 100% yours!
Mobile Ready
At least 50% of your visitors will go to your site from their phones. You’ll be prepared.
Quality Assurance
1 month of quality assurance and a short video on how to update your new website.
Promote your New Site on LinkedIn
Get video instructions on how to create a banner and post graphic in Canva to update your design to match your website
TIMING & INVESTMENT
Launch your site in 3 weeks
Investment: $4K
OPTIONAL ADD-ON TO ANY PACKAGE:
SEO & AI SEARCH STRATEGY
Search is changing fast (on Google, AI platforms, and everywhere people look for people like you). Ensure your practice shows up where it matters, and turns that visibility into booked appointments.
Includes:
Patient keyword & search intent research
Competitor analysis (see where you can outperform others in your specialty)
AI search visibility strategy
Recommendations for headlines, keywords, and key phrases for you to add to your site to help you rank
Blog & FAQ content ideas based on questions your patients are already searching
Key findings report (plain-language breakdown of what the data means for your practice/business)
Google Search Console
Google Analytics Setup
Google Business Profile setup
DETAILS
Investment: $750
Timing: Add 1 wk to package timing
Not ready to commit to a website package yet?
Start here: Practice Growth Blueprint
We believe in strategy first so we’re not throwing spaghetti against the wall. This is a strategic deep-dive into your specific practice, clients, and goals, so we can create a 360 plan that works for you (websites, SEO, AI Search, Blogs, Newsletters, LinkedIn) that works for your practice.
3 Simple Steps. Tons of Insights. 1 Clear Direction.
Complete our detailed workbook (approx. 1 hr) with questions about your business, clients, services, and operations. This alone is eye-opening!
Book a 90-min strategy session with us to review it.
I build your custom growth blueprint with clear direction for your messaging, designs, website, SEO/GEO (show up where people are searching for people like you, blogs, and social media, step by step and organized with a manageable cadence.
If you move forward with a website, this investment applies to your package. If not, the blueprint is yours to keep.
Not sure yet? Book a Free Consult →
FAQs
1. What platform will my website be built on?
Squarespace is our-go to platform because it’s user-friendly and easier for our clients to update as their practices grow. Plus, you won’t need to spend $500-$1K/yr in maintenance fees. (If you prefer Wordpress, we can help too).
2. Do I need to write my own website copy or do you include that?
Only if you want to. It's included in some packages, but if you'd rather write your own, we've got you covered with page-by-page, section-by-section outlines to give you a strong starting point.
3. Can I add more pages later?
Absolutely. The site we create is a strong structure from which you can expand as much as you want to.
4. Will my website be optimized for Google, ChatGPT, and Claude?
Every website package includes basic SEO and AI search setup to help your site show up on Google & AI. Placement is not guaranteed.
Advanced SEO & AI Search Optimization is an add-on service that will pay off over time, but is well worth the investment if you’re playing the long game. It really works!
5. How does payment work and what does it include?
We request 50% to start + 50% 30 days later. We complete the majority of your site in the first 2 weeks. If you need a 4- or 6-month payment plan, just ask.
5. Do I own my website when it’s complete?
Yes. It’s 100% yours. No long-term commitment or fees with Up Designs.
Kind words from our clients
Your website is the front door to your business online.
If it doesn’t reflect your business in a clear, results-oriented, credible health professional that patients can trust to fix their #1 problem, you could be driving people away unknowingly.