CONTENT MARKETING FOR FUNCTIONAL MEDICINE PRACTICES
Be the Practice they Find, Trust, & Remember
Blogs that get you discovered. Newsletters & LinkedIn that keep you top of mind. Everything planned, written, & published for you.
Sick of the Marketing Grind?
Is this you?
You push creating that newsletter or LinkedIn post until tomorrow, then next week, then realize 6 months flew by with nothing to show for it. Oops.
You explain what you do a little differently every time someone asks (and still haven’t finalized a social media design), so nothing really sticks with viewers.
You'd rather spend your time actually helping people than writing posts.
If you nodded at any of those, keep reading.
You should focus on your expertise: treating patients.
I’m a specialist who only works in this field.
I spent 18+ years in marketing and strategy for Fortune 500 companies and investor=funded startups and the last 10 years building my own business.
Now, that work goes entirely into functional and integrative medicine practices. I know the trust signals patients look for, the claims you have to be careful with, and how a practitioner actually wants to spend their week.
You won't have to worry about managing me. I take the ball and run with it.
A COMMON PROBLEM WE SEE
You Need a Clear Content Plan
Random social posts, newsletters, and blogs will not get you where you want to go.
You post randomly into the void
Some weeks you write. Most weeks you don’t. Nothing compounds, and consultation requests stay unpredictable.
Patients search and find someone else
Google and AI tools (ChatGPT, Claude, etc.) recommend the practices that publish consistently (on their website and social media like LinkedIn).
Your content undersells you
You are excellent in the room. Online, do you look like every other clinic with a homepage and a contact form?
CHOOSE YOUR LEVEL
Which package is right for your practice?
View on desktop for an easier side-by-side comparison.
PREMIUM PACKAGE
THRIVE
Perfect for you if: You want a strong presence across social media, more right-fit patients going to your website, getting found more on Google & AI Search, and gaining trust on your website.100% done for you and includes:
Strategy & Planning Sessions
Deep Dive Strategy Session (1x, 90 mins): Before we build your content marketing engine, we strategize the best way to attract your ideal patient based on your goals.
Strategy Call (monthly, 60 mins): Discuss upcoming content opportunities and get recommended topics to stand out, create genuine connection, & attract dream patients.
Strategy & Setup
Messaging & Design Strategy: Based on the strategy call, you’ll get a clear plan on exactly what corner of the market you’ll own
Annual Content Plan: You’ll receive a strategy you can use for years to come (includes content tone, types of content (long-form, short-form, posts, carousels), relevant hashtags, and topics to help you rank).
Header & Post Designs: We’ll create a profile and business page header + series of unique post design that stop people in your feed. These designs become your signature look.
Monthly Content
36 Total Social Media Posts(8 recommended topics promoted in feeds, reels, & stories across 3 platforms: LI, IG, FB). Writing, design, & posting included.
4 SEO/GEO Blogs: We’ll research, write, and design SEO/GEO blogs (500-750 words) to help you show up where people are searching for practitioners like you on Google, ChatGPT, Claude, etc., then add them to your website
TIMING & INVESTMENT
One-Time Investment (strategy, designs, setup, content plan): $1K
Monthly Investment: $3.5K
Revisions/Cadence: All content will be provided to you just 1x per month so you can provide feedback at onde (time saver!)
MID-LEVEL PACKAGE
GROW
Perfect for you if: You want a consistent presence across social media, more right-fit patients going to your website, getting found more on Google & AI Search, and gaining trust on your website. 100% done for you and includes:
Strategy & Planning Sessions
Deep Dive Strategy Session (1x, 90 mins): Before we build your content marketing engine, we strategize the best way to attract your ideal patient based on your goals.
Strategy Call (monthly, 45 mins): Discuss upcoming content opportunities and get recommended topics to stand out, create genuine connection, & attract dream patients.
Strategy & Setup
Messaging & Design Strategy: Based on the strategy call, you’ll get a clear plan on exactly what corner of the market you’ll own
Annual Content Plan: You’ll receive a strategy you can use for years to come (includes content tone, types of content (long-form, short-form, posts, carousels), relevant hashtags, and topics to help you rank).
Header & Post Designs: We’ll create a profile and business page header + series of unique post design that stop people in your feed. These designs become your signature look.
Monthly Content
24 Total (8 recommended topics promoted in feeds, reels, & stories across 3 platforms: LI, IG, FB). Writing, design, & posting included.
2 SEO/GEO Blogs: We’ll research, write, and design SEO/GEO blogs (500-750 words) to help you show up where people are searching for practitioners like you on Google, ChatGPT, Claude, etc., then add them to your website
TIMING & INVESTMENT
One-Time Investment (strategy, designs, setup, content plan): $850
Monthly Investment: $2K
Revisions/Cadence: All content will be provided 1x per month so you can provide feedback once (time saver!)
STARTER PACKAGE
ESSENTIAL
Perfect for you if: You want a basic presence across social media, more right-fit patients going to your website, getting found more on Google & AI Search, and gaining trust on your website. 100% done for you and includes:
Strategy & Planning Sessions
Deep Dive Strategy Session (1x, 90-mins): Before we build your content marketing engine, we strategize the best way to attract your ideal patient based on your goals.
Strategy Call (monthly, 30 mins): Discuss upcoming content opportunities and recommended topics to stand out, create genuine connection, & attract dream patients.
Strategy & Setup
Messaging & Design Strategy: Based on the strategy call, you’ll get a clear plan on exactly what corner of the market you’ll own
Annual Content Plan: You’ll receive a strategy you can use for years to come (includes content tone, types of content (long-form, short-form, posts, carousels), relevant hashtags, and topics to help you rank).
Header & Post Designs: We’ll create a profile and business page header + series of unique post design that stop people in your feed. These designs become your signature look.
Monthly Content
12 Total (4 ecommended topics promoted in feeds, reels, & stories across 3 platforms: LI, IG, FB). Writing, design, & posting included.
1 SEO/GEO Blog: We’ll research, write, and design SEO/GEO blogs (500-750 words) to help you show up where people are searching for practitioners like you on Google, ChatGPT, Claude, etc., then add them to your website
TIMING & INVESTMENT
One-Time Investment (strategy, designs, setup, content plan): $750
Monthly Investment: $1K
Cadence: All content will be provided to you just 1x per month so you can provide feedback at one time (saves time for you!)
Prefer a quarterly cadence instead of one month at a time? Just ask.
Content Marketing Clients
Eclipse Insights HC
See Website & Testimonials from the Client: www.up-designs.co/portfolio/eclipseinsights
