# Up Designs, LLC Website design and content marketing for functional medicine, integrative health, and longevity practitioners and coaches. Founded by Kate Newnham. Conversion-focused sites that launch in 3–5 weeks, with published pricing and no ongoing maintenance contracts. Up Designs is based in Southern California and works with practitioners and coaches across the United States. Services span strategy, brand identity, copywriting, website design on Squarespace, SEO, AI search (GEO/AIO) setup, and ongoing content marketing. Clients own their websites outright on completion. ## Services - [Website design packages](https://www.up-designs.co/websites-functional-integrated-medicine): Three done-for-you packages — Essential ($4K, 3 weeks), Grow ($6.5K, 4 weeks), Thrive ($9K, 5 weeks). Branding, copywriting, design, and basic SEO/AI search setup included. Advanced SEO & AI Search Strategy is a $750 add-on. - [Content marketing packages](https://www.up-designs.co/functional-medicine-marketing): Blogs, LinkedIn posts, and newsletters planned, written, and published for functional medicine practices. - [Practice Growth Blueprint](https://www.up-designs.co/book-a-consult): $750 strategy deep-dive covering messaging, branding, website, SEO/GEO, and marketing. Credited toward a website package if the client proceeds. ## Guides - [Functional Medicine Website Design: What Works, What Doesn't](https://www.up-designs.co/functional-medicine-website-design): What makes functional medicine web design different from general healthcare design, the 5 elements of a high-converting site, a 5-part self-diagnostic, and what a project costs and involves. - [The Psychology Behind High-Converting Functional Medicine Website Design](https://www.up-designs.co/blog/the-psychology-behind-design-that-converts-patients-what-functional-medicine-practices-need-to-know): How color, visual hierarchy, imagery, and social proof determine whether a patient trusts a practice website. - [What Makes a Great Functional Medicine Website](https://www.up-designs.co/blog/what-makes-a-great-functional-medicine-website): The difference between a site that looks good and one that books patients. - [Why StoryBrand Works for Health Brands](https://www.up-designs.co/blog/why-storybrand-works-for-health-brands): Applying the StoryBrand messaging framework to functional and integrative medicine practices. - [Free 3-minute website assessment](https://www.up-designs.co/quiz): Scores whether a practice website is low, medium, or high converting. ## Case studies - [Beverly Hills Reproductive Center](https://www.up-designs.co/portfolio/bhrc-fertility): Website supporting the launch of a new fertility clinic for Dr. Lina Akopians. - [Diadem Biotherapeutics](https://www.up-designs.co/portfolio/diadem-biotherapeutics): Website and brand identity for a cancer and autoimmune biotech; supported an investor funding raise. - [Eclipse Insights](https://www.up-designs.co/portfolio/eclipseinsights): Healthcare consulting firm that grew and later merged with Huron, a $1.4B healthcare consulting company. - [Full portfolio and testimonials](https://www.up-designs.co/portfolio) ## About - [Kate Newnham](https://www.up-designs.co/about): Founder and CEO. Background in marketing and strategy for Fortune 500 companies and funded startups, including AOL, TIME, Microsoft, Intel, Warner Bros, GameChanger, and the National Medical Association. - [FAQs](https://www.up-designs.co/faqs) - [Book a free 30-minute consult](https://www.up-designs.co/book-a-consult) ## Optional - [Blog](https://www.up-designs.co/blog) - [10 Health Websites Making Millions](https://www.up-designs.co/million-dollar-websites)